We value win-win relationships. Results are what get repeat business, so please think through your submission, make sure it ‘fits’ our client, and if it does, be CLEAR and PERSUASIVE in the text that you type on the submission form. Put your best foot forward. Clients see dozens of sales op’s every week, make sure yours will stand out. KWME and the client may have questions, however, assume there won’t be multiple rounds of negotiation - make your pitch powerful and priced to move. We won’t waste your time (or our clients), please be sensitive to how you steward the attention span of executives who will be putting eyes on your submission.
Your proposal will need to sell your idea while you are not in the room. Make it powerful and brief. Assume the people reading your Hot Media Op’s submission are experts in the field and have seen hundreds of media proposals in their career, because they have. The best sales op is what wins the business.
Like Twitter, each field for how much you type is limited. Please be clear, brief, and land your most important points.